Entrepreneurship and living under pressure go hand in hand, especially in a small business and when there are few resources and a great need to close the accounts at stake. But a strategy can help you balance this challenge with consistent results: sustainability.
But there are some pitfalls that can mislead you as to whether or not you are a sustainable small business, and this article will help you understand these challenges with tips for putting the strategy into practice in the best possible way.
How to use sustainability to your advantage
You can’t talk about it without thinking about “How to transform sustainability into a premise for small businesses to earn more and more consistently?” In the case study “Future Present”, which tells the experience of Reginaldo Morikawa and Korin, Professor Orlando Nastri Neto helps you better understand how this happens. Orlando has over 10 years of ESG (environmental, social and governance) experience, a term you should know by now.
The first aspect is to remember that there is already an advantage in your favor: size. That’s right: smaller companies have less difficulty implementing changes compared to large companies, since their structure is more flexible and does not depend so much on traditional systems, they tend to think in a more simplified way and this favors the relationship between its processes and the chain as a whole.
What is not sustainability
Of course, that does not mean that it is easy, but it is relatively less expensive and the results can be faster. So how about understanding how to apply sustainability as a de facto strategy? We list some steps that can help you start your new way of acting. However, instead of telling you what to do, let’s talk about what not to do:
Be careful not to fall into the green business trap
have you ever heard of this? As consumers become more informed, empowered and demanding, some companies see this behavior as an opportunity to try to circumvent the operation and position themselves favorably. It doesn’t look good, does it? And this is a serious mistake, since the client is not stupid. Reginaldo Morikawa was always very clear that having something to show does not mean deceiving people, so be careful when communicating that you have sustainable practices, healthy products, etc. if in the processes, inputs and day to day you cannot test them. Empty marketing is a waste of money and undermines the brand.
Scale impact regardless of your goals
Instead of wanting to go a step beyond what your structure allows, why not rethink your supply chain, prioritizing those that are local, from your neighborhood, cooperatives (which, in essence, connect people with customers )? Your community, your employees, should be the first to value your business, since reputation is built in the details, and it will also help you contribute diversity of ideas and needs so that you can create solutions that are truly suitable for your audience. The variety of backgrounds, life stories, and perspectives will help you innovate more consistently.
Ignore global laws and trends
How is your industry regulated? Reginaldo Morikawa not only knew the context in which Korin was inserted, but he was also willing to promote conversations and relationships so that the organic legislation was reviewed. And this was born from research, from seeking to act in accordance with market trends, implementing alternatives to offer a productive chain appropriate to people’s health, starting with the producers themselves. It is not because you are small that you cannot seek goals that are on the track of what the market demands.
Keep your management vision out of date
What do you really notice when you analyze the strengths of your business? By including sustainability as a guide for this analysis, it is possible to identify several triggers that could be corrected with immediate action. Do you know how this can be even more practical? When you create small visions for each sector of your company from the global vision. As soon as he took over as CEO, Reginaldo also decided to review all of Korin’s performance under this bias and, based on Mokiti Okada’s philosophy of natural farming, focused each team on producing positive impact and cost reduction without losing control. product quality.
It might even seem a bit complex, but we have good news: you can understand how all this happened in Korin from Reginaldo’s story. He has also been with the company since its founding, and even after years as CEO, he is still preparing to change.
You know that changes are a constant in the life of an entrepreneur, don’t you? This journey is long, but good results await you right there. Count on us to help your small business on this path. Take advantage of 7 free days of mySuccess to learn from Morikawa and more than 40 big names in the business world.