The watchword of the digital environment is commitment. But, what can influence a company so that it has more or less commitment from its consumers? One potential answer is the value relationship between the two. Do you want to understand it better? So, it’s time to talk about independent brands or independent brands.
Well-being and impact on consumer behavior
Mariana Jorge tells how to develop the concept of sustainable brands and some suggestions for techniques to direct your communication with low investment.
It is possible to see some companies that, even small ones, have already built their legion of fans. They have a real and accessible speech, like the cosmetics brand Lola, which competes with the giant Unilever.
One of the first questions that you should be clear about is that, if your brand intends to attract consumers based on sustainability as a practice (and not just discourse), there is an argument that may be in your favor: the search for good. to be.
Since the early 2000s, concern for the environment and individual well-being has become more and more consolidated. Access to information and concern for health began to greatly influence the relationship between price and value.
Some companies, even the smallest and newest, already understand that investments in communication to generate greater reliability are essential. Many of them are independent brands. Have you ever heard of this concept?
Knowing the independent brands
Independent brands or independent brands are those considered progressive, innovative and creative. They do not use conventional management processes and methods. They are usually born with a very well-defined purpose, filling the gaps left by the big brands and, with this, they manage to approach their consumers with legitimacy.
In practice, they tell their own story, addressing in the communication the history and origin of the products, they talk about the chain and who the producers are. By the way, thinking about these premises, we think of another brand: Korin.
Korin and her independence
That’s right: from the beginning of its activities, the company does not hesitate to share its processes and details, which practically serve as an informal report to the client. Morikawa’s management assumes that despite being relatively large, Korin also continues to act as an independent brand, creating a sense of community from a well-defined niche.
Think for a moment: would your consumer know what is behind your products or services? How do you communicate your seriousness and concern for your audience?
It’s not about worrying about being bold, but about getting the message across consistently. These practices make the company more competitive even with large, established competitors.
As Reginaldo says, truth is a value that strengthens relationships, especially between companies and clients.
Are you a fan of an independent brand? Do you want to create a strong brand that impacts your community? Understand how Reginaldo Morikawa worked on this concept in his Case Study, “Present Future,” and understand more about it.